Advertising Disclosure
BrainReference is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
We aim to provide consumers with helpful, in-depth information about brain health products. Whether we make money or not on a certain page does not influence the core mission of our writers and medical reviewers, which is to publish content that is accurate and informative.
All product names, logos, and brands are the property of their respective owners.
Brain Candy Review
By Razvan Radu, Senior Writer, Susanne Blake, MS, RDN (expert review)
Susanne Blake is a Registered Dietitian Nutritionist with expertise in eating disorders, food reactions, & whole foods nutrition. She has worked with children and families, with elders and retirement communities, and has provided nutrition services to detention facilities, schools and recovery programs. Her media expertise is extensive and has included live television, as well as print publications.
Brain Candy is a book written by Theodore Lidsky and co-authored Jay Schneider in 2010. The book claims to take a comprehensive cutting-edge look at what nutrients designed to enhance memory, think faster, sharpen creativity and focus better are available today.
Theodore I. Lidsky, Ph.D., specializes in research on the brain and behavior. The author is currently the director of the Laboratory of Electrophysiology at the New York State Institute for Basic Research in Developmental Disabilities.
The book is designed as an introduction and a reference guide to nootropics, smart drugs and other memory and brain enhancing supplements. The books purpose is to provide unbiased, well-researched information for people who are seeking for alternatives to improve memory and brain function in general, be they herbal formulas, dietary supplements or any other type of remedy.
Brain Candy Ingredients
Not applicable.
Product Features
Brain Candy aims to offer its readers a framework of self-assessing dietary supplements, natural remedies and any formula claiming to support or enhance brain performance. The book actually weights the pros and cons of each ingredient and offers accurate references to research done up until now. In a sense, the book authors wish to educate the readers, so that they will consciously and responsibly choose for themselves the right brain enhancing formulas.
Ted Lidsky also makes the case of the 6 billion dollar industry, meaning supplement pills, capsules, teas, and elixirs annually used by Americans, an industry which is not regulated for safety and effectiveness by the Government, FDA or any other institution.
Brain Candy is organized into chapters which explain how the brain works to store and retrieve information, while discussing the variety and specificity (effectiveness, risk, mechanism of action, dosages, counter indications, existence of scientific research) of each herb, drug and hormone available or researched at the current time.
Book reviews on Brain Candy are positive. Consumers praise the fact that is comprehensive, easy to understand and well documented.
Advantages
- Consumer reviews consider the book very well documented and segmented
- The author of the book is a specialist in brain and behavior
Disadvantages
- Some critics suggest the book is biased and information presented is inconsistent and too simplistic
Conclusion
Brain Candy is designed as a guideline on the many alternative formulas, supplements or drug which aim to improve memory. The book has approximately 200 pages and consumers say it is rather well segmented into topics. While not trying to give a subjective opinion, the author tries presenting each herb, nutrient, hormone, etc from an objective perspective, mentioning research conducted so far, potential side effects and interactions, mechanism of action, as well as risk and effectiveness as estimated by other.
There are some critics though from consumers complaining about the book’s simplicity and lack of consistence. However, consumers experiences and knowledge backgrounds are different; therefore, it is not unusual for contradictory opinions to exist.
| Product | 10yrs or More Proven Product |
Less Than $6 Shipping |
Testimonials |
| HCF Quality (4.8) | |||
| Brain Candy (2.1) |
read more
read more
read more
read more
This book should be read by anyone out there interested in starting a supplement treatment. Not only it shows up crystal clear which one fits you best, but it also explains why.
A book that worth reading. It is very handy and easy to understand by anyone, bringing up informations about nutrients that one couldn\’t obtain from other books I\’ve read before with the same theme.