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Brain Candy Review

By Razvan Radu, Senior Writer, Susanne Blake, MS, RDN (expert review) Susanne Blake is a Registered Dietitian Nutritionist with expertise in eating disorders, food reactions, & whole foods nutrition. She has worked with children and families, with elders and retirement communities, and has provided nutrition services to detention facilities, schools and recovery programs. Her media expertise is extensive and has included live television, as well as print publications.

2 User Comments

Brain Candy is a book written by Theodore Lidsky and co-authored Jay Schneider in 2010. The book claims to take a comprehensive cutting-edge look at what nutrients designed to enhance memory, think faster, sharpen creativity and focus better are available today.

Theodore I. Lidsky, Ph.D., specializes in research on the brain and behavior. The author is currently the director of the Laboratory of Electrophysiology at the New York State Institute for Basic Research in Developmental Disabilities.

The book is designed as an introduction and a reference guide to nootropics, smart drugs and other memory and brain enhancing supplements. The books purpose is to provide unbiased, well-researched information for people who are seeking for alternatives to improve memory and brain function in general, be they herbal formulas, dietary supplements or any other type of remedy.

Brain Candy Ingredients

Not applicable.

Product Features

Brain Candy aims to offer its readers a framework of self-assessing dietary supplements, natural remedies and any formula claiming to support or enhance brain performance. The book actually weights the pros and cons of each ingredient and offers accurate references to research done up until now. In a sense, the book authors wish to educate the readers, so that they will consciously and responsibly choose for themselves the right brain enhancing formulas.

Ted Lidsky also makes the case of the 6 billion dollar industry, meaning supplement pills, capsules, teas, and elixirs annually used by Americans, an industry which is not regulated for safety and effectiveness by the Government, FDA or any other institution.

Brain Candy is organized into chapters which explain how the brain works to store and retrieve information, while discussing the variety and specificity (effectiveness, risk, mechanism of action, dosages, counter indications, existence of scientific research) of each herb, drug and hormone available or researched at the current time.

Book reviews on Brain Candy are positive. Consumers praise the fact that is comprehensive, easy to understand and well documented.

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Advantages

Consumer reviews consider the book very well documented and segmented
The author of the book is a specialist in brain and behavior

Disadvantages

Some critics suggest the book is biased and information presented is inconsistent and too simplistic

Conclusion

Brain Candy is designed as a guideline on the many alternative formulas, supplements or drug which aim to improve memory. The book has approximately 200 pages and consumers say it is rather well segmented into topics. While not trying to give a subjective opinion, the author tries presenting each herb, nutrient, hormone, etc from an objective perspective, mentioning research conducted so far, potential side effects and interactions, mechanism of action, as well as risk and effectiveness as estimated by other.

There are some critics though from consumers complaining about the book’s simplicity and lack of consistence. However, consumers experiences and knowledge backgrounds are different; therefore, it is not unusual for contradictory opinions to exist.

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Brain Candy (2.1)	(2.1)

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Review History

(Published on: October 10, 2012 9:07 am)

Brain Candy is a nutrient book aiming to help you understand better what involves taking brain supplements and which ones are fitting you best. The book not only explains which supplements you should take and why, but it also shows you what is the impact of taking them on your body and how do they work in order to help you after you take them. The book was written by Theodore Lidsky and Jay Schneider and it is offered to you under the signature of Theodore Lidsky.

Is Brain Candy Right For You?

Brain Candy is a book designed to help people get an objective and clear idea about the substances needed for the healthy functioning of the brain, with direct references to memory, fast thinking abilities, high creativity skills and increased focus. The book is written by Theodore Lidsky and is co-authored by Jay Schneider; both described as experts in brain functioning and drug action. Theodore Lidsky is the director of the Laboratory of Electrophysiology at the New York State Institute for Basic Research in Developmental Disabilities. The idea of the book came from the need to create a reliable and accurate source of information about what today accounts for a billion-dollar industry: the dietary supplements field.

The work is described as a cutting-edge look at an essential nutrients that can help you revive your brain, explained by the two authors in an authoritative and comprehensive manner so that everybody can understand and benefit from it. The book was created for people who are concerned with finding risk-free alternatives to improve cognitive function and upgrade many of the skills that will eventually impact the general sense of well-being.

Brain Candy describes the specific mechanism of action of various formulations and active compounds commonly used as ingredients in nutritional supplements.

Ingredients of Brain Candy

Not applicable

Effectiveness of Brain Candy

Brain Candy is particularly focused on those substances that are frequently advertised as beneficial for the brain and is claimed to provide complete information about the Safety and Effectiveness of these compounds. Its final purpose it to help people make educated decisions about what products to use in their attempt of improving their lives. The main issue addressed here is the age-related forgetfulness that is known to aggravate considerably after the age of 65 years old.

The book is structured into nine chapters as follows: Chapter 1 explains the mechanism through which the Effectiveness and risks of drugs are evaluated. Chapter 2 offers a detailed description of the environmental and biological factors that alter the memory and affect the recall ability. Chapter 3 describes how your brain stores information. Sections 4, 5, 6, 7, and 8 are an overview of the existing herbal supplements, drugs, and hormones, and finally, the last chapter is a review of currently laboratory investigated products and substances.

Each substance and nutrient are analyzed following a specific pattern that establishes the category, the reputation regarding customer testimonials, the effects on the brain, the associated risks based on available research, suggested dosage, contraindications, and finally the author’s opinion.

There is a large number of reviews from people who have read the Brain Candy book, and while most of them are positive, there are some readers that claim an annoying or useless content. Nonetheless, the usefulness of the book depends on each person’s previous knowledge regarding the subjects debated.

Brain Candy Price

Brain Candy is marketed as a revealing book analyzing the real effects of most common products offered to the masses as brain boosters. It is available for online purchasing from a relatively high number of retailers starting from moderately low prices. The most common edition is the 240 pages book. While some retailers offer the possibility of sending you a printed copy, there is also the possibility of digital download, which excludes the shipping taxes issue.

Unlike other similar products that offer the possibility for the user to browse through certain chapters (in the form of free content), in this case, this option is not discussed.

Does Brain Candy Work?

Brain Candy is one of the numerous medical papers that try to reveal unknown aspects of how certain drugs and nutrients affect our health, bringing into discussion important issues like actual medical research and potentially harmful side-effects that are usually not mentioned by manufacturers for obvious reasons. Similar products are also available for prices situated in the same cost range.

From testimonials consulted online, this publication seems to be well received and to provide realistic information. While it appears to be proper documented and well structured, we cannot issue an objective and final opinion based strictly on readers’ evaluation.

Rating: 5/5. From 2 votes.

2 Brain Candy Reviews

2

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Xanders

This book should be read by anyone out there interested in starting a supplement treatment. Not only it shows up crystal clear which one fits you best, but it also explains why.

Clara Q.

A book that worth reading. It is very handy and easy to understand by anyone, bringing up informations about nutrients that one couldn\’t obtain from other books I\’ve read before with the same theme.

United States