Brain Candy is a book written by Theodore Lidsky and co-authored Jay Schneider in 2010. The book claims to take a comprehensive cutting-edge look at what nutrients designed to enhance memory, think faster, sharpen creativity and focus better are available today.
Theodore I. Lidsky, Ph.D., specializes in research on the brain and behavior. The author is currently the director of the Laboratory of Electrophysiology at the New York State Institute for Basic Research in Developmental Disabilities.
The book is designed as an introduction and a reference guide to nootropics, smart drugs and other memory and brain enhancing supplements. The books purpose is to provide unbiased, well-researched information for people who are seeking for alternatives to improve memory and brain function in general, be they herbal formulas, dietary supplements or any other type of remedy.
Brain Candy Ingredients
Brain Candy aims to offer its readers a framework of self-assessing dietary supplements, natural remedies and any formula claiming to support or enhance brain performance. The book actually weights the pros and cons of each ingredient and offers accurate references to research done up until now. In a sense, the book authors wish to educate the readers, so that they will consciously and responsibly choose for themselves the right brain enhancing formulas.
Ted Lidsky also makes the case of the 6 billion dollar industry, meaning supplement pills, capsules, teas, and elixirs annually used by Americans, an industry which is not regulated for safety and effectiveness by the Government, FDA or any other institution.
Brain Candy is organized into chapters which explain how the brain works to store and retrieve information, while discussing the variety and specificity (effectiveness, risk, mechanism of action, dosages, counter indications, existence of scientific research) of each herb, drug and hormone available or researched at the current time.
Book reviews on Brain Candy are positive. Consumers praise the fact that is comprehensive, easy to understand and well documented.
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- Consumer reviews consider the book very well documented and segmented
- The author of the book is a specialist in brain and behavior
- Some critics suggest the book is biased and information presented is inconsistent and too simplistic
Brain Candy is designed as a guideline on the many alternative formulas, supplements or drug which aim to improve memory. The book has approximately 200 pages and consumers say it is rather well segmented into topics. While not trying to give a subjective opinion, the author tries presenting each herb, nutrient, hormone, etc from an objective perspective, mentioning research conducted so far, potential side effects and interactions, mechanism of action, as well as risk and effectiveness as estimated by other.
There are some critics though from consumers complaining about the book’s simplicity and lack of consistence. However, consumers experiences and knowledge backgrounds are different; therefore, it is not unusual for contradictory opinions to exist.